Jorge Matute
Universitat Ramon Llull
Associate Professor
Discipline
Business
Marketing
Methodological expertise
Lab experiments
Latent variable modelling
Quantitative methods
Surveys and questionnaires
Teaching experience
Bachelors level
Masters level
PhD level
Email
Twitter
ORCID
Google Scholar
Associate professor in marketing and consumer behaviour.
Codirector of the Neuro & Digital Marketing Lab at IQS School of Management, Universitat Ramon Llull.
Head of the department of Business Management.
Passionate about consumer behaviour and neuromarketing.
Research Themes
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