I am Maryam Vaziri, a member of the Smart Society research group member at the LaSalle International School of Commerce and Digital Economy-Ramon Llull University in Barcelona, Spain. I also teach various subjects at this school. I earned my Ph.D. in International Entrepreneurship and Management from the Autonomous University of Barcelona (UAB), specializing in International Marketing. I hold  Masters in  Applied Research in Economy and Business,  International Business Management, and an MBA.
My primary research interests include consumer behavior and Gen AI, sustainable consumption and production, and Brand strategies in digital eras. My future research interests will be connected to consumer behavior and Robots.